My Work
Case Study
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Deep Green is a data centre operator that donates free heat to the local community. They are pioneering a new kind of data centre model that earns its social license to operate by benefiting communities and the environment.
Their content covers AI, environmental policy, high-performance computing, ESG and EU taxonomy compliance, heat reuse, energy efficiency, colocation and the future of sustainable digital infrastructure.
Brief: "Crack the content nut"
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Build awareness among audiences who don’t yet understand the Deep Green model
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Write content for multiple audience personas
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Translate complex technical details into easy-to-understand benefits
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Develop brand guidelines that can scale beyond the founder’s personal voice
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Create bold, provocative content that establishes Deep Green as pioneers of a new kind of data centre
Deliverables: Content Strategy & Execution
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Content strategy, including competitor analysis, content audit, SEO research and an editorial calendar
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Brand voice guidelines and brand manifesto
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Thought-leadership articles
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Ghost-written articles
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Blog posts informed by SME interviews
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LinkedIn carousels, graphics and long-form posts
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Website homepage copy
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Email welcome sequence
Matt Bagwell, CMO, Deep Green
"Before Kezia joined the team, every aspect of our communications on platforms like LinkedIn and our website was sporadic and not optimised for either our community or the platforms. Kezia accepted a challenging brief: become the voice of Deep Green, evolving us beyond the legacy of a prolific and outspoken founding personality.
Kezia analysed what we—and other important voices in the industry—were doing, and set up professional workflows and systems before creating articles and posts. And there's the gold; Kezia shapes our point of view, contributions and brand personality."
Results:
Transformed Deep Green’s content marketing from sporadic communications into a strategic content engine that drives leads through the sales funnel.
2.9 x
the average engagement rate on LinkedIn
from 3.47% (July-Sept 2025) to 9.92% (Oct 2025-July 2026)
1456
new followers on LinkedIn
from Oct 2025 to July 2026
19,183
LinkedIn impressions
in May 2026 (the highest in Deep Green’s history)
Page 1
on Google for target keywords
“green data centre”, “Bradford data centre” and “colocation manchester”
Want similar results?
Matt Bagwell, CMO, Deep Green
"We have started reporting the objective results of Kezia's creativity, and it's plain to see that the work is effective. Engagement and click-through rates are well above benchmarks and improving.
Moreover, Kezia consistently nails our brand personality and proposition without significant oversight. And she doesn't 'just' generate a post or article; she's always looking for an angle and how to improve her work's relevance. Put simply, we trust Kezia and consider her a valuable member of our team."
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One-Pagers
One-Pager for Aware, Dec 2024
"Kezia did an outstanding job crafting the copy for Aware™. Our story isn’t easy to explain, but she skilfully found the right words to convey it with clarity and impact. She’s reliable, punctual and consistently delivers on her commitments. I highly recommend her for any copywriting project."
Feico van der Veen, CEO, Aware™